Our second Enterprise Challenge took place yesterday with the whole school being off timetable in order to work as budding entrepreneurs.
The Lower School began their day with a briefing from Junior Challenge organiser, Mr Faulkner. He then introduced David Hill, George Oram and Boon Sheng Teo from The James Dyson Foundation, who gave an insightful presentation on the Dyson Design Process. Students then headed off to their House where they were given the task: to design and manufacture a prototype product made using household plastic waste. The main objectives of the project is to make students aware of the impact we as a society have on the environment; learn how much the world relies on plastics; design and manufacture a prototype product which can be sold.
Students were asked to allocate roles within their team - project managers, finance managers, graphic designers, etc - and then attend short seminars related to the different roles. The teams had just a few hours to work on their product and proposal before presenting their idea to a group of judges, who awarded marks based on a number of objectives: team work, branding, marketing strategy, finance, product and presentation.
The judges were amazed at the standard of content from each team, however the winners were:
Best Product: More (Eco Puzzle)
Best Team: Francis
Best Overall: Wood
'Thinking Like A Toddler'
Our Senior Enterprise Challenge took inspiration from two of the entrepreneurs who came and spoke at the Inspire 6th Form Conference yesterday - Rob Law MBE (the inventor of Trunki) and Paul Lindley (founder of Ella's Kitchen, the UK's biggest organic baby and children's food brand).
Students had until 2pm to come up with a pitch (and supporting documents) for an innovative new product that improves the lives of a child and/or parent. Ideas could include an innovative new gadget, an educational toy concept, an innovative new food or toiletries concept. The idea could be for profit but also needed to be ethical or a social enterprise.
Throughout the day the students had to write and rehearse a ‘Five Minute Pitch’ and produce four documents for the judges: Ideas Sheet, Competitors Outline, Money Matters, Selling the Idea.
A Focus Group made up of teachers, who are also parents, was set up in Academy Hall for market research. This allowed students to receive constructive feedback on their ideas prior to pitching, e.g. what they like/dislike, what improvements would they make, would they buy it and at what price.
The Final of the Senior Challenge takes place this Friday. We will update you on the winners then!
Our thanks go to Mr Faulkner and Mr Fitzpatrick for organising the Challenges, and to all our guest speakers, mentors and advisers who helped to make the day such a success.